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Episode 3: Inside Vodafone's Live Guy campaign
November 26, 2008 04:37 AM PST
A look at a new PR campaign that relies heavily on Social Media tools like Micro-blogging and GPS tracking. 'Vodafone Live Guy' has been designed to promote the phone network's new Netbook product. In this episode Martin Bryant talks to the eponymous 'Live Guy' and the agency behind the campaign, Dare Digital. |
Podcast SummaryMartin Bryant interviews interesting people from the worlds of technology, music and the media. About Martin
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